National Unsubscribe Week: Sept. 28 – Oct. 5

The air is a little cleaner, a little lighter in my house this week. I’ve been taking an extra minute or two when I hit my inbox to unsubscribe from the dozens of email lists I seem to be populating.

Like you, I am flooded each day with mail I don’t read, don’t often care about, and don’t want. The reasons are varied. Sometimes I actually DID sign up for this incessant advertising. Sometimes I didn’t realize I was signing up. Sometimes I signed up for one thing, not realizing I was also signing up for dozens of other things. You are probably in the same pickle.

So this week, each time I open my inbox, I”m taking an extra minute to open any message I might normally skip. I consider the source for a moment and, if I decide I don’t need this, I scroll all the way to the bottom of the message and search for the unsubscribe link. I’m doing the same thing for messages in my spam folder and in my trash folder.

I am enjoying this lighter, freer feeling so much that I have decided to declare next week, Sept. 28 – Oct. 5, 2014, as National Unsubscribe Week. I’m inviting everyone to take an extra minute or two each time you visit your inbox during the week to scroll to the bottom of any message you would normally skip, and click the unsubscribe link. Your inbox will be smaller, happier, easier to get through and your email address will become less of a commodity to those who distribute your information for a fee.

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